What's in a name?

Naming our beers was one of the trickier tasks we came up against when designing our branding. There are so many craft beer legends out there with super creative, clever and witty names. After thinking long and hard and after lots of puns and plays on words (mostly from co-founder John) we realised that we may have been trying to be something we’re not.

Now that’s not to say we aren’t creative, clever or witty…we just forgot that starting the Copper Beech Brewing company was a very personal journey. Each beer has been brewed from the heart with a memory attached and we didn’t want to keep it all to ourselves so we thought what better way to share them with you? Read on to find out how your beer got its name.

Lucky Shades

This beer is named after a little anecdote from our very first holiday as a family of 3.

Back in August ‘22 we decided to take baby Copper Beech for a little holiday to Spain, a destination we have frequented as a couple for many years.

Whilst our flight ran very smooth, we had a tiny bit of confusion over the hire car upon landing, which was stressful but luckily easily resolved. By the
time we reached the car we were both a bit frazzled and wanting to get the journey to our apartment over with so we could settle into our holiday. Dan loaded up the car while I got the car seat and the baby strapped in and bought the ticket to get out of the car park.

A few minutes into the journey Dan looked around the car for his sunglasses, realising he might have lost them in the kafuffle, but I assured him he had likely put them in one of the bags and that we would find them when we arrived.

An hour later we finally pulled into the complex and I could almost taste that first holiday lager (the craft beer offering in this particular area of Spain needs some work) and we jumped out of the car to unpack our bags. That's when he spotted them...

Dan's sunglasses were open armed, straddling the areal antenna at the front of the car, lenses facing forward in the direction which we had been travelling, where they had stayed for 85 kilometres of mostly motorway!

'I must have put them down on the roof and not picked them back up!' Dan exclaimed. We could not stop laughing in pure disbelief, how had they stayed
there the whole time?! Had passing cars noticed them?? Crazy.

We chuckled about this for the rest of the holiday where Dan kept a much better watch over his Lucky Shades.

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