Sales Lead

Location: UK (field-based with regular time at the brewery)
Salary: £29,120 (rising to £30,160 upon successful completion of probation)

Achievable Commission Based Bonus Scheme

Working Pattern: 37.5 hours per week, Monday-Friday (some evening and weekend work may be required)
Holiday: 22 days (rising to 25 after 2 years of service) + bank holidays and Christmas shutdown
Mileage: HMRC business mileage rates

We are an independent brewery with ambitious growth plans, and we are looking for a commercially driven Sales Lead to build and lead our sales function.

This is a pivotal role working directly with the Board of Directors to shape strategy, expand distribution, and drive revenue across on-trade, off-trade, and direct-to-consumer website sales. You’ll have the autonomy to create structure, processes, and relationships that scale with the business - while remaining hands-on in winning and managing accounts that's typical in an entrepreneurial brewing environment.

The Role

Design and deliver a UK multi-channel sales strategy aligned with business objectives

Build and lead the sales function, establishing processes and reporting

Secure and grow listings across pubs, bars, restaurants, and hospitality groups

Expand presence in independent retail, bottle shops, and regional off trade

Drive commercial performance of the brewery’s website sales channel

Develop strong customer relationships and negotiate commercial terms

Forecast sales to support production planning

Represent the brewery at trade events, tastings, and festivals

Provide structured commercial insight and reporting to the Board 

About You

Proven experience in beer, drinks, or FMCG sales

Strong understanding of UK on-trade and off-trade routes to market

Experience building or scaling a sales capability

Confident negotiator and relationship builder

Commercially analytical and target-driven

Comfortable operating strategically while staying hands-on

Passion for independent beer and brand-led growth

What We Offer

Opportunity to shape the commercial direction of a growing an independent brewery

Competitive salary and performance-based bonus

Mileage reimbursement

Staff beer allowance and brewery perks

Genuine influence and visibility at board level 

If you’re excited by the challenge of building something meaningful in a fast-growing independent brewery, we’d love to hear from you.

Apply by sending your CV and a short introduction to:
Dan Lawson – brewery@copperbeechbrewco.co.uk